The right words make all the difference.
Whether you’re launching a new product, writing a press release, producing a newsletter or updating your website, I can help you communicate your ideas in clear, natural and engaging English.
I provide creative copywriting, editing and proofreading services for businesses, organisations and individuals, particularly Italian clients who need to communicate effectively with an international audience.
From a catchy headline to an entire book, I can help you find the right words.
Professional Content Creation
Engaging content that gets your message across.
I write fresh, original English-language content for a wide range of purposes, audiences and platforms. These include:
- Website content and landing pages
- Blog posts and articles
- Newsletters and email campaigns
- Press releases and corporate communications
- Advertising and marketing materials
- Brochures, presentations and company profiles
- Product descriptions and promotional copy
- Social media posts and campaigns
- Books, reports and other publications
Whether you have a detailed brief, a rough outline or just an idea, I can help you turn it into something worth reading.
Editing, Proofreading & Polishing
Good English is one thing. Natural English is another.
A text can be grammatically correct and still sound awkward, unnatural or unmistakably translated.
I specialise in editing English-language material written by non-native speakers, particularly Italians. I identify typical mistakes, clumsy constructions, literal translations and expressions that simply don’t sound right to a native English speaker.
But editing isn’t just about correcting errors. It’s also about improving the flow, structure, clarity, tone and impact of a text, while preserving the author’s original ideas and personality.
I can work on anything from a short email or company presentation to a complete manuscript, including books written in English by Italian authors.
The aim is simple: to make your English sound as good as your ideas.
Making AI-Generated English Sound Human
AI can write English. But does it sound like you?
AI-generated content can be a useful starting point, but the results are often generic, repetitive, overly formal or full of expressions that nobody would naturally use.
You may recognise the familiar symptoms: unnecessarily elaborate sentences, predictable introductions, excessive enthusiasm and paragraphs that use lots of words without saying very much.
I can edit, rewrite and polish AI-generated texts to make them clearer, more natural, more engaging and more appropriate for your audience.
I can also check for inconsistencies, questionable claims and expressions that don’t quite mean what the writer intended.
The goal isn’t simply to make the text sound less like AI. It’s to make it sound more like you.
Branding, Naming & Creative Ideas
Sometimes the hardest part is finding the right name.
A good product name, headline, slogan or tagline can make an enormous difference to how a business is perceived.
I can help you develop creative ideas for:
- Product and service names
- Brand names and taglines
- Advertising slogans and headlines
- Marketing campaigns and promotional concepts
- Website messaging and brand positioning
A name that sounds appealing in Italian may have unexpected associations in English, or may be difficult for an international audience to understand, remember or pronounce.
I can help you explore alternatives, assess how they sound to native English speakers and develop wording that communicates the right message.
Sometimes changing just one word can change everything.
My Copywriting Experience
British creativity, international experience.
I’ve worked as a copywriter, writer and editor in both the UK and Italy, producing content for businesses, public-sector organisations and international audiences.
In London, I worked as a copywriter for uSwitch, the price comparison website, producing consumer-facing content designed to make complicated products and services easier to understand.
I have also worked on communications and written material for Groundwork, the UK environmental regeneration organisation, and the UK Governance Hub.
In Italy, my experience includes writing and editing English-language material for OpenKnowledge, now part of Bip, the international consulting group.
I’ve also written articles and blog content for EasyMilano, the English-language publication serving Milan’s international community.
This varied experience has given me the opportunity to work across different sectors, audiences and writing styles, from practical consumer information and corporate communications to journalism, marketing and creative content.
Why Work With Me?
More than just a native English speaker.
I’m a London-born writer, copywriter, editor, translator and Business English specialist who has spent over 30 years working between Britain and Italy.
Having worked extensively with Italian companies and professionals, I understand not only their business needs but also the particular challenges Italians face when communicating in English.
I know what you’re trying to say, even when the English doesn’t quite say it.
I can help you avoid literal translations, misleading expressions, cultural misunderstandings and the kind of maccheronico English that can undermine an otherwise excellent message.
I combine language expertise with creativity, commercial awareness and a practical understanding of how businesses communicate.
And because I work directly with my clients, you can explain your ideas, discuss alternatives and refine the results together with me.
Let’s Work on Your English-Language Project
Have something to say? Let’s find the best way to say it.
Whether you need an original article, a new product name, a polished website, a professional press release or a second pair of eyes on a book you’ve written, I’d be happy to help.
I can work from your Italian original, an existing English draft, AI-generated content or simply a conversation about what you’re trying to achieve.
Let’s discuss your project and make your English work for you.
Contact me to discuss your copywriting, editing or communications needs.